Vocabulaire
Bienvenue dans votre guide de vocabulaire anglais commercial !
Apprendre par thème et voir les mots dans des phrases améliore la compréhension et la rétention.
Pour vous aider à trouver le vocabulaire, notre guide est organisé par catégories
Si vous en avez assez de passer des heures à chercher le bon vocabulaire, jetez un œil en bas de la page, vous pourriez y trouver ce que vous cherchez ! 😉
Professions and Roles
- Sales Representative – Le représentant commercial
- Definition: A person who sells goods or services.
- Example: “I am a sales representative for a tech company.”
- Account Manager – Le gestionnaire de compte
- Definition: A person responsible for managing customer relationships.
- Example: “The account manager will handle your account and ensure your needs are met.”
- Customer Service Representative – Le représentant du service client
- Definition: A person who handles customer inquiries and issues.
- Example: “Please contact our customer service representative for any questions.”
Sales Process
- Lead – Le lead
- Definition: A potential customer.
- Example: “We need to follow up with the lead to see if they are interested in our product.”
- Prospect – Le prospect
- Definition: A qualified lead with the potential to become a customer.
- Example: “The prospect is very interested in our services.”
- Pipeline – Le pipeline de vente
- Definition: The series of steps a potential customer goes through before making a purchase.
- Example: “Our sales pipeline includes lead generation, qualification, and closing.”
- Closing – La clôture
- Definition: The final stage of the sales process where the sale is finalized.
- Example: “We are close to closing the deal with the new client.”
Sales Techniques
- Upselling – La vente croisée or La vente à la hausse
- Definition: Persuading a customer to purchase a more expensive product or service.
- Example: “We upsold the customer on a premium package by highlighting its additional features.”
- Cross-Selling – La vente croisée
- Definition: Offering related products or services to complement the original purchase.
- Example: “We cross-sold the customer on a related software to enhance their experience.”
- Cold Calling – L’appel froid
- Definition: Making unsolicited phone calls to potential customers.
- Example: “Cold calling is an effective way to generate new leads.”
- Handling Objections – Gérer les objections
- Definition: Addressing reasons given by a customer for not buying a product or service.
- Example: “We need to handle the customer’s objections about the price.”
Sales Metrics and Performance
- Sales Target – L’objectif de vente
- Definition: The amount of sales a salesperson is expected to achieve.
- Example: “Our sales target for this quarter is $1 million.”
- Commission – La commission
- Definition: Compensation based on sales generated.
- Example: “The salesperson earns a commission on every sale they make.”
- Closing Ratio – Le taux de clôture
- Definition: The percentage of sales presentations resulting in a sale.
- Example: “Our closing ratio has improved significantly this month.”
Customer Interaction
- Customer – Le client
- Definition: A person who buys goods or services.
- Example: “We value our customers and strive to provide excellent service.”
- Client – Le client
- Definition: A person or organization that buys services.
- Example: “The client is satisfied with our services.”
- After-Sales Service – Le service après-vente
- Definition: Service provided after a product has been sold, such as repairs.
- Example: “We offer excellent after-sales service to ensure customer satisfaction.”
- Guarantee – La garantie
- Definition: A promise that a product will be repaired or replaced if faulty.
- Example: “The product comes with a one-year guarantee.”
Pricing and Payment
- Quote – La citation
- Definition: Providing a price estimate for a product or service.
- Example: “Can you provide a quote for the services you offer?”
- Invoice – La facture
- Definition: A document requesting payment for goods or services.
- Example: “Please pay the invoice by the end of the month.”
- Discount – La réduction
- Definition: A reduction in price.
- Example: “We are offering a discount on all purchases made this week.”
- Bulk Purchase – L’achat en gros
- Definition: Buying large quantities of a product, usually at a lower price.
- Example: “We offer discounts for bulk purchases.”
Marketing and Promotion
- Value Proposition – La proposition de valeur
- Definition: The unique benefit or advantage of a product or service.
- Example: “Our value proposition is our high-quality products at competitive prices.”
- USP (Unique Selling Proposition) – L’USP (Proposition de Vente Unique)
- Definition: A feature that makes a product or service stand out from competitors.
- Example: “Our USP is our 24/7 customer support.”
- Advertising – La publicité
- Definition: Promoting products or services through various media.
- Example: “We are running an advertising campaign to increase brand awareness.”
- Promotion – La promotion
- Definition: Activities aimed at increasing sales, such as discounts or special offers.
- Example: “We are offering a promotion this month to boost sales.”
Business Transactions
- Quote – Un devis
- Definition: Providing a price estimate for a product or service.
- Example: “Can you provide a quote for the services you offer?”
- Invoice – La facture
- Definition: A document requesting payment for goods or services.
- Example: “Please pay the invoice by the end of the month.”
- Discount – La réduction
- Definition: A reduction in price.
- Example: “We are offering a discount on all purchases made this week.”
- Bulk Purchase – L’achat en gros
- Definition: Buying large quantities of a product, usually at a lower price.
- Example: “We offer discounts for bulk purchases.”Une
La quête du vocabulaire
D’après mon expérience (oui, “moi” à gauche ;)…
- Soit les professionnels se sentent dépassés, parce qu’ils ont besoin d’un vocabulaire CLÉ.
- Soit ils ne sont jamais vraiment satisfaits parce qu’ils ont besoin d’APPROCHES CLÉS avec un vocabulaire ciblé
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